Welcome to another Pop Marketing episode, where we deep dive into the thriving universe of pop culture. This time, we've got Kyle Wlodyga, the Associate Art Director at Super7, and the true Papa Emeritus III of toy design. Kyle’s passion for all things heavy metal and plastic have led him to craft some of the most iconic action figures and pop culture collectibles. We're riffing on the rapid rise of pop culture collectibles, discussing the ins-and-outs of blind boxes, and delving into the nitty-gritty of licensing, partnerships, distribution, and even toy mold Tetris! If you're eager for a backstage pass into the fan-powered, nerd-championed collectible industry, this is your stop. Tune in now and prepare for an episode that truly rocks!